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Merle Hay Road Redevelopment Plan + Design Guidelines
City of Johnston, Iowa
The proposed town center would create an identity for the City, become a destination for residents and visitors, and promote commercial and retail activities in the heart of the City.
Confluence created a Master Plan for a town center along a key commercial corridor that had previously been identified as a suitable location for a town center development in a previous planning effort. The Merle Hay Road Redevelopment Plan was intended to turn this idea into an actionable strategy through a site analysis, master planning and concept design, and an overlay design guideline document to help guide growth and development as it occurs. Confluence met with City staff, elected officials and property owners in the study area. Three different concepts were created for the committee to review and a public meeting was held where the entire community was invited to view and provide feedback on the concepts. A final design concept was selected based on feedback from the residents and the committee. Confluence then worked closely with City officials to create design guidelines as part of a zoning overlay district for the study area to help ensure the area develops in a suitable way to match the master plan concept design.