Corridor of Commerce: Downtown Carroll Streetscape

Corridor of Commerce: Downtown Carroll Streetscape

Carroll, Iowa

Downtown Carroll's Highway 30 corridor was revitalized to include new gateway features, streetscape amenities, and pedestrian enhancements that reflect the community's unique sense of place.

Confluence has been a long-term partner with the City of Carroll - including 15+ years of collaboration on numerous phases of streetscape design and implementation to realize their long-term vision for revitalizing five miles of Highway 30 through the community. The streetscape Master Plan recommended key features and identification / wayfinding signage throughout - helping to establish a new corridor identity.

Pedestrian and vehicular circulation along the corridor was also revised to convert the street to two-way traffic with on-street angled parking that supports active commercial uses and shopping convenience.