Our Work

West Glen Town Center

West Des Moines, Iowa

West Glen Town Center is a 70-acre mixed-use community located near Interstate 35 and Mills Civic Parkway, Iowa’s first Single Point Urban Interchange. Significant portions of the site had already been built or were under construction, and Confluence was selected to assist in refining the overall direction and vision for the project.  Confluence reviewed the many projects already underway, and provided practical recommendations for enhancements that corresponded with a new Master Plan that guided mixed-use development of the remaining property.

A comprehensive landscape plan was also prepared to complement the high quality and luxurious standards established by the existing architecture and tenants. Confluence incorporated new urbanist design principals to create a mixed-use pedestrian-friendly experience with signature open space venues for a multitude of outdoor activities. A highlight of our redesign included an interactive fountain and performance stage for outdoor concerts, fashion shows, and wine tastings.

Confluence also designed a comprehensive signage package that addresses signage at all scales. From the interstate signage to wayfinding markers and kiosks throughout the development, a unified signage family helps guide visitors through their experience at West Glen. Heavily landscaped raised stone planters and planting beds provide a base for the signage and help to highlight the Town Center’s key entries.